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Today if someone tells you that that are going to built their career in the field of politics, may be you will call them craggy. But the question is if career can be made in the field of medical, teaching, marketing etc. then why not in politics. True that politics is full of uncertainties, but this is also a fact that if one is determined and sincere enough then unlike in other field where one work themselves, in politics one can contribute to the betterment of the country. After entering politics one of the major tasks is to fight the elections. Before all this is also important to know that our country is full of opportunity in the field of politics.
Like all other fields in politics also time is very important. Right decisions should be taken at the right time. One wromg decision can prove to be very costly.
There is a saying that if you are destroying time today, time can destroy you tomorrow.
Hard times do not stay forever but hard people do. So, don’t run away from them rather face them.
Take care of minutes, hours will take care of themselves.
In Martin Luthers words, ‘good leaders don’t follow people’s thoughts rather change their thoughts’. First of all be confident that you have the qualities of being a good leader. You can be a leader because you are made for your society and country and you have it in you to do something for them.
Once you are done with the forming of committees start having meetings with their heads and make stratergies about how to win the elections. Don’t take any emotional decisions. From Indira Gandhi, Atal Bihari Vajpayi to Narendra Modi, Arvind Kejrival and Nitish Kumar, fought and won elections by making strategies. Basically while making strategy take care of the following : to fight and win elections, knowing people’s mode is very important. Trying to know what the people want is very important in politics.
In political strategy only ones who present their brand before the consumer (public) in a proper way, succeed. For example- Narendra Modi was able to convince the people that his brand is reliable in the center, while on the other hand Arvind Kejrival was sucessful in convincing the people that his AAP brand could be trusted in a state like Delhi.
It is said that you enjoy your victory only when others are waiting for your defeat. 99% people choose easy way as there is no risk in that. But if you read great people’s story then you will get to know that they choose difficult paths and won.
BONDING WITH PUBLIC AND GOVERNMENT
During ‘India against corruption’ I came across to meet Mr. Arvind Kejrival and Manish Sisodia. On getting AAP ticket for Araria Lok Sabha constituency, such were the emotions that nobody could stop me from joining the elections. In Araria’s geographic, economic and social network, I already had same knowledge after watching a documentary ‘ARARIA EK AAPBITI’. As it is I felt that it was the party who would like me through to joining but as soon as I landed on the ground, the principal, blew way in the air. In remote villages, these were a very few who knew the party, leave alone me. Such is the reality of the area is nearly half of the population is illiterate and poor. The change had not reached here from Delhi for fighting elections neither the party nor I had adequate funds. Lakhs had to be spent from filing nominations to publicity. People told us that the elections can be fought with money only. If you don’t have money then who told you to fight elections. Mushroom like elfish elements grown during election started parting their ways. We could collect only Rs. 3.5 lakhs by mutual contribution. There are lots of sweet-sour experiences of elections but it has taught us a lot.
JOKE- WIFE : what is the reason of your defeat?
HUSBAND : I was a victim.
WIFE : of what?
HUSBAND : of actual counting.
This is a myth that the leaders are the leaders by birth. This misconception got even stronger after families like Gandhi-Nehru, Mulayam Yadav-Lalu Prasad Yadav got a good grip in the political arena. But this is not fully true. We have the example of how a new party like AAP and a non-political face like Arvind Kejriwal made their presence felt in such a strong manner. In the party also leaders like Kashi Ram, Mayawati, AB Vajpayi, LK Adwani, Narendra Modi made name in the politics.
If the elections are being held on party basis then it is better to contest with some party ticket rather than contesting independently.
Once you become a known name in your area then it would be easier to optain ticket. It is difficult to take tickets from big time parties that why go for smaller parties and try your luck in the elections but for that you should start preparing at least a year in advance.
For optaining ticket take note to invite big leaders to your area and give gifts at different occasions.
Make a grip on the media. Keep in touch with local reporters and invite them to lunch etc at regular intervals.
The formula of winning an election also depends on party name and election symbol. Simple nd easy names attract people. It is said that real marketing is one in which one can sell a comb to a bald person and one who can sell soil on gold’s price. If you have this in you, then rest assured that you will have a wonderful poll strategy.
One very important aspect of poll strategy is promotions. You can be successful through banner, poster, handbill, wall painting, cap, cut outs, commercials (still videos).
During elections electoral slogans are of significant importance. Small but attractive slogans make road to victory easy, like BJP during Lok Sabha elections ahs launched the slogan, ‘har har modi ghar ghar modi’ and during Delhi legislative elections the AAP had a slogan,’ 5 saal kejriwal’ and in Bihar the grand alliance had said, ’badh chala Bihar fir ek bar Nitish Kumar’ and ‘jhaanse main na ayege Nitish ko jitayenge’ etc.
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